For all the marketers and growth hackers out there, we've created an easy way to let you replace text strings via URL variables in order to offer your visitors a more customised experience that can increase conversions.
Here is how to do it:
Step 1. Add [[name]] in the builder in any text element.
The variable name can be anything you like, we've used [[name]] and [[city]] for our example.
Step 2. Declare the values of the variables in the URL like this
- if you are using a single variable
- if you are using a multiple variables use & to declare more
It works with the contact form as well. You can for example use the Hidden field to pass some URL variables to your connected marketing app.